The redesign of the SBI YONO mobile app focuses on creating a seamless, user-friendly platform for banking and financial services. It addresses key issues like poor navigation, lagging performance, and login errors while introducing a modern interface, faster performance, enhanced security, and better customer support. Designed for a diverse user base, the app will offer personalized features and accessibility, ensuring a reliable and engaging digital banking experience.

Project Overview

Why Are We Redesigning the SBI YONO Mobile App?

The redesign aims to address critical user pain points such as poor navigation, frequent technical issues, lagging performance, and login errors. Current customer feedback highlights frustration with the app’s usability, reliability, and support, directly impacting user trust and satisfaction.

By modernizing the app's design and functionality, we aim to provide a seamless, intuitive, and secure digital banking experience that aligns with global standards. This redesign will not only improve user satisfaction and engagement but also strengthen SBI’s position as a leader in digital banking, fostering trust and loyalty among its diverse customer base.

1. Confusing Navigation and Inconsistent Button Behavior

• Buttons like “Cards” or “Help” behave differently in different sections, breaking user expectations and creating cognitive load.

2. Overloaded and Cluttered Home Screen

• The homepage is filled with too many icons, offers, and options, making it hard for users to focus on essential banking actions.

3. Lack of Visual Hierarchy

• Important elements (like balance, transfer, or bill pay) do not stand out, causing users to scan aimlessly and miss key actions.

4. Inconsistent UI Design

• UI elements like buttons, icons, and fonts are not uniform across screens, making the experience feel fragmented and unpolished.

5. Missing Actionable Elements

• After a transaction, there’s no “share receipt” or “download” button, which disrupts common user flows.

6. No Feedback for Critical Errors (e.g., OTP Failure)

• When OTPs fail to arrive, the app provides no clear guidance or fallback option, leading to user anxiety and abandonment.

7. Hidden or Misplaced Features

• Essential tools like transaction modes (NEFT/IMPS/RTGS) and card management are buried in non-obvious menus, breaking task efficiency.

8. Poor Accessibility Support

• The app lacks basic accessibility features like text scaling, screen reader compatibility, and voice navigation, excluding many users.

9. Scattered Help and Support Design

• Help options are not centralized and behave inconsistently; chatbots and human support buttons are placed and styled differently on different screens.

10.Lack of Mobile-Centric Microinteractions

• Transitions, button taps, confirmation messages, and animations are missing or dull, which makes the app feel outdated and less intuitive for mobile-first users.

Problem Statement

Design Process